Market Validation Workshop (MVW)

Are you creating an innovative product or service hoping your target market will buy it? Validate your customer segment before putting more time and money into your venture!

MVW is a customer discovery program that invites entrepreneurs to define their product market fit by conducting interviews with potential customers.

For groups: This crash course consists of an in-person kickoff workshop with team presentations, a 30-minute check-in (virtual) and a lessons learned finale presentation (may be virtual). Please contact mvw@3327e.com with your specific cohort request.

For individuals: Want to learn on your own time? Sign up here for $150 per entrepreneur. This includes all video lessons, quizzes, and a virtual instructor check in.

• Gather qualitative data to identify or validate unmet market needs
• Discover your product market fit (i.e. who is your customer and what needs are you fulfilling)
• Identify gaps and assumptions in your business model canvas
• De-risk your company/startup by conducting customer discovery interviews

• Personalized instruction
• Access to a no cost Florida SBDC at FAU consultation
• Access to specialized software for course materials and interview tracking (upon request)
• Potential entrance into FAU's Innovation and Business Development pipeline, programs and resources.

All resources and opportunities are contingent upon a signed agreement.

Note: workshop deliverables are subject to change, please refer to cohort syllabus.

Each team (or entrepreneur) will produce and present the following:

• Kickoff Presentation
• 30 minute check-in
• Finale Presentation: Lessons Learned
• 25 interviews completed over several weeks

*The Runway at Florida Atlantic participants do not have to pay for the Market Validation Workshop and may be eligible to receive credit for this program.